My Very Own Ad Campaign

erika miller

Have you ever wondered how search works?

Well, Google has you covered. They have an informative page that explains it, called Inside Search. If you like algorithms and other math-y-science-y stuff, you will probably want to turn off How It’s Made and surf this instead.

But if you’ve ever wanted to advertise your blog better, you probably want to check out Google AdWords.

Google AdWords will help you set up your whole advertising campaign. You can phone them and they’ll walk you through it. Or, you can play around it with yourself.

I tested out AdWords just to see what my ads would look like.

ErikaAd1

All I did was type in what I thought were good headlines and keywords and it created an example of what my ad would look like.

ErikaAd2

I stuck with keywords that make sense in regards to my blog.

ErikaAd4

I also milked my AdWords…

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The other great rotation: Google vs. Apple

The Buzz - Investment and Stock Market News


The great rotation in the technology sector continues.

Google (GOOG) shares are trading at record highs above $800, while Apple (AAPL) continues to plumb new lows.

Apple’s fall from grace isn’t directly related to Google’s new-found darling status, but the trend is a significant turnabout.

Once the most valuable company on earth, Apple’s stock has fallen 42%, dropping from an all-time trading high of $705 in September to a new 52-week low of $419 on Monday.

The slide pushed Apple’s market capitalization below $400 billion, although it clawed back above that level on Tuesday.

Even with that bounce, Apple has ceded its title as the world most valuable company to ExxonMobil (XOM), which has a market cap of nearly $403 billion at its current share price.

And so far this year, Apple has been among the 10 worst performing stocks in the S&P 500, alongside the likes…

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A Smart Investor Would Skip the M.B.A.

Imagine that you have been accepted to Harvard Business School. The ivy-covered buildings and high-powered faculty whisper that all you need to do is listen to your teachers, get good grades and work well with your peers. After two years, you’ll emerge ready to take the business world by storm. Once you have that degree, you’ll have it made.

[image]Brian StaufferWhom would you hire: the candidate who built a profitable business in two years, or the candidate who sat in lectures?

But don’t kid yourself. What matters exponentially more than that M.B.A. is the set of skills and accomplishments that got you into business school in the first place. What if those same students, instead of spending two years and $174,400 at Harvard Business School, took the same amount of money and invested it in themselves? How would they compare after two years?

If you want a business education, the odds aren’t with you, unfortunately, in business school. Professors are rewarded for publishing journal articles, not for being good teachers. The other students are trying to get ahead of you. The development office is already assessing you for future donations. Administrators care about the metrics that will improve your school’s national ranking. None of these things actually helps you learn about business.

Consider what you could do instead with that $174,400. The first step should be to move to a part of the country that supports your interests. If that’s film, move to Los Angeles. Technology, San Francisco. Oil, Houston. You could live decently in these cities for $3,000 per month. Over the course of two years, that still leaves you $100,000 to invest in yourself.

To decide how to do that, start unpacking the value of an M.B.A. Good business schools deliver two main values: educational content and a network. Acquiring the content is easy: Go online and take the classes using OpenCourseWare or Coursera. You’ll get to watch the same lectures, but for free.

Related Video

Soaring tuition costs, a weak labor market and a glut of recent graduates are upending the notion that M.B.A.s and other professional degrees are a sure ticket to financial success. WSJ’s Ruth Simon reports on the News Hub. Photo: AP Images.

With total student-loan debt approaching the trillion-dollar mark, WSJ’s Jason Bellini deconstructs how we got here and what it all means. Image: Getty

Finding and building a network will be more valuable to you than an M.B.A. You cannot buy a network. Your network is built on relationships with people, founded on trust. You also cannot buy trust—it’s something built over time. Invest in buying coffee, drinks and dinner for people you want to get to know. This may be deeply uncomfortable, and that’s good. It means that building relationships will be easier in the future. Ask people how they got to their current job, what resources they recommend, and what books they think you should read.

Building an army of people who trust you and think you’re talented will be invaluable when you look for jobs.

Consider investing in hard skills such as programming. Dev Bootcamp, a 10-week training course in programming, costs only $12,200. It takes people with no experience and teaches them how to code. In 2012, 88% of its graduates got job offers at an average starting salary of $79,000.

Those outcomes are far better than for students fresh out of M.B.A. programs. According to Payscale.com, the average starting salary for M.B.A. graduates with less than one year of experience was $46,630 in 2012. Dev Bootcamp offers a much better return on investment.

Reuters

Harvard Business School students during 2009 graduation ceremonies.

If you aren’t accepted to Harvard, the argument against going to business school becomes even stronger. At least with their Harvard M.B.A.s, less than 5% of the class of 2012 was unemployed three months after graduating. But at the University of Southern California, 23% of 2012 M.B.A. grads were still unemployed three months after graduation. And that’s at USC, a fairly well-known school. The return on investment of going to Harvard or another top-10 business school has remained relatively high, but the return on going to lesser schools is very questionable.

The prospect of forgoing business school in favor of real-world accomplishments is scary for many new college graduates. Youth employment is the lowest since the 1950s, and for the first time more unemployed people have college experience than not. Competition for new jobs is fierce, with 50% of the world’s population under 30. When you are competing against 3.5 billion people, it pays to be different. But getting another university degree doesn’t make you different.

Instead of relying on business school to succeed, deliberately practice the skills necessary to become a master in your chosen field. Build a network that supports your professional aspirations. Work on projects that show you can have an impact in the real world, dealing with practical problems.

Most of all, put yourself in the shoes of your future boss and imagine whom you would rather hire: the candidate who built a profitable business over the course of two years, or the candidate who sat in lectures and reviewed case studies to get a degree?

—Mr. Stephens is the author of “Hacking Your Education,” to be published by Perigee on Tuesday.

A version of this article appeared March 2, 2013, on page C3 in the U.S. edition of The Wall Street Journal, with the headline: A Smart Investor Would Skip the M.B.A..

Link: http://online.wsj.com/article/SB10001424127887323884304578328243334068564.html#articleTabs%3Darticle

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How to Start a Business With Only $100 in the Bank

How to Start a Business With Only $100 in the Bank

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